The Cheeseburger Nation Story
Once upon a time there were two girls from Southern California who were picture framers at the Orange County Swap Meet, but longed for adventure in faraway places. The beautiful Island of Maui beckoned and for a while they considered opening a picture framing business there because the Island was so breathtakingly beautiful.
While vacationing on the Valley Isle, Laren Gartner and Edna Bayliff lingered in Lahaina. After eating the fish special of the day for $21.95 for several weeks, Laren remarked, “I sure would like a great big gooey, five napkin Cheeseburger”. The girls returned to California and resumed their life at the Swap Meet until one day Laren, throwing caution to the four winds, said, “Let’s go back to Lahaina and open a Cheeseburger Restaurant!” And so they did.
Picking one of the hardest industries in the world in which to achieve success, they jumped off the cliff into the unknown. Boy did they ever! Borrowing a half a million dollars from family and friends, leaving the cats with Aunt Celeste and Uncle Jeff and selling their little framing business, they sailed for Maui. They made every mistake in the book, and why wouldn’t they?